Cebu Pacific Posts Close to 50% Market Share in Cebu, Davao and Iloilo in 2011
Pasay–(PHStocks)–The Philippines’ largest national flag carrier, Cebu Pacific Air (PSE: CEB) continues to serve the most number of Filipinos with close to 50% market share in top three cities outside Manila in 2011.
CEB posted 48% domestic market share in Cebu, where it operates the most extensive network with more than 500 weekly flights between Cebu and 19 domestic destinations. These routes allow passengers to take direct flights from Cebu to the Bicol Region, Northern Mindanao, Palawan and North Luzon, among others.
The airline also posted 47% market share in Davao, where it flies more than 200 weekly flights between Davao and 5 domestic destinations: Manila, Cebu, Cagayan de Oro, Zamboanga and Iloilo.
Meanwhile, CEB posted 50% market share in Iloilo, where it flies more than 150 weekly flights between Iloilo and 4 domestic destinations: Manila, Cebu, Cagayan de Oro and Davao.
“Cebu Pacific will continue to bring foreign and local tourists and business travelers to these key cities on its trademark lowest fares. With our seat sales and multiple flight options, we are happy to play a key role in the tourism and economic development of the whole of the Philippines,” said CEB VP for Marketing and Distribution Candice Iyog.
CEB captured 46% domestic market share last year, based on 2011 figures from the Civil Aeronautics Board. The airline flies to 33 domestic destinations from four hubs in Manila, Cebu, Clark and Davao.
The airline is also the largest domestic cargo carrier, with close to 89.5 million kilos in 2011 and 49% market share. This tops the combined domestic cargo market shares of both Philippine Airlines and Airphil Express.
“We look forward to serving more passengers and cargo forwarders this year, as we strengthen our network in the Philippines with more flights and routes, and brand-new Airbus aircraft deliveries,” Iyog added.