Century Properties to Launch New In-city Projects, Continue PPHI Expansion in 2022
Century Properties Group (PSE: CPG) will continue to focus on a growth strategy marked by an expansion of its portfolio of upper-mid to luxury and affordable housing products this 2022, and offer developments in urban and key growth areas, continuing to cater to end-users.
“As industry watchers, we have reported shifts in the property preferences of the market post-pandemic, one finding is that we have seen a sustained interest in house and lot options and thoughtfully planned vertical communities in key business and growth areas around the country. New standards in living and lifestyle inclinations have developed that we wish to serve via resuming launches of our in-city products,” Century Properties Group President and CEO Jose Marco R. Antonio said in his president’s report at the company’s annual stockholders meeting.
CPG’s In City product line will be led by Monica L. Trajano, a seasoned real estate executive with a vast experience in project development and operations. It seeks to tap into new markets which have sprung in recent years. “Our goal is to become the market-maker in key growth areas, but we will veer away from cookie-cutter developments,” Trajano said, adding that “we are not just filling the gap but enhancing the communities where we go into.”
CPG’s In City product line will deliver unique products that are the best in their class, the core developments of which will feature an integration of mid- to high-end horizontal and vertical homes, commercial spaces, and curated amenities.
On the other hand, CPG’s affordable housing unit and joint venture with Mitsubishi Corporation, PHirst Park Homes, Inc., continues the execution of its rollout plans with four new launches this year. PPHI is one of the chief beneficiaries of the proceeds of CPG’s 5-year, P3 Billion bond offering earlier this year. A total of P1 Billion has been earmarked for the company’s expansion.