Sarah Geronimo Mobile Game Helping Boost Xurpas Sales

Makati–(PHStocks)–Popstar Princess Sarah Geronimo now has a new way of connecting with her fans—“Sarah G Popsters,” her first mobile game developed in partnership with Xurpas Inc. (PSE: X) subsidiary Xeleb Inc., the Philippines’ first celebrity mobile games company.

“Sarah G Popsters lets Sarah’s fans follow her on a concert tour. Popsters unlock new Sarah songs as they level-up,” says Raymond Racaza, CEO of Xeleb.

With the game, Xeleb continues its aggressive roll-out of celebrity games. In five months, the company has already launched five games: Anne Galing with Anne Curtis, Adventures of Kuya Kim with Kim Atienza, Trip Ni Belle with Isabelle Daza, and Market Master with Erwan Heussaff.

Mobile games have driven the growth of Xurpas, Xeleb’s parent company, this year. In its Q3 disclosure, Xurpas already reported revenues surpassing the half a billion peso mark year-to-date. Mobile games represent Xurpas’ largest and fastest growing business.

“Sarah is the biggest pop star in the Philippines. We’re absolutely excited to launch her game,” says Racaza.

Incorporated in June 2015, Xeleb’s principal shareholders include Anne Curtis, Kim Atienza, Isabelle Daza and Erwan Heussaff.

Sarah G Popsters is available for download on Google Play.

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