Compose Coffee Tops Customer Satisfaction Rankings in South Korea, Setting the Standard for Value Coffee
The Jollibee Group announced that Compose Coffee has achieved the highest customer satisfaction rating among South Korea’s leading low-cost coffee franchises, based on the latest survey released by the Korea Consumer Agency (KCA). The recognition underscores Compose Coffee’s strong execution, deepening consumer relevance, and growing contribution to the Jollibee Group’s long-term growth strategy in the global coffee and tea segment.
KCA, South Korea’s government-mandated consumer protection institution, surveyed 1,600 consumers and evaluated brands across key customer experience drivers. Compose Coffee emerged as the top performer, posting an overall satisfaction score of 3.97 out of 5—outpacing major competitors in the value coffee category. The brand scored particularly well in customer service, operational efficiency, empathy, menu quality, and ordering convenience, reflecting a consistently reliable and accessible café experience.
Customer preferences highlighted menu-to-price suitability, coffee taste, and store accessibility as the most influential factors in satisfaction. Compose Coffee’s leadership across these areas has reinforced its position as South Korea’s top-performing value coffee brand, aligning with the Jollibee Group’s commitment to delivering high-quality products at accessible price points.
This achievement comes amid Compose Coffee’s rapid network expansion, supported by strong digital engagement and a scalable, asset-light business model. As one of the fastest-growing coffee platforms in South Korea, the brand continues to benefit from high consumer affinity, disciplined operations, and the Jollibee Group’s growing expertise in managing high-volume, quality-driven beverage concepts across international markets.
The survey results also highlight Compose Coffee’s rising brand equity and cultural presence, with consumers citing convenience, an approachable menu, and consistency as key strengths. As the Jollibee Group continues to invest in technology, operational simplification, and feedback-driven innovation, it remains focused on further elevating customer experiences across its coffee and tea portfolio worldwide—building on milestones such as this recognition for Compose Coffee.
