Jollibee Group Reports Strong Momentum in Coffee, Tea, and Chinese Cuisine Segments
Following its January 15, 2026 disclosure, Jollibee Foods Corporation (PSE: JFC) reported continued positive momentum across its Coffee and Tea and Chinese Cuisine segments, underscoring disciplined execution, effective brand stewardship, and sustained growth across key international markets.
Coffee and Tea: Scalable Platforms Drive Accelerated Expansion
The Coffee and Tea segment posted robust growth, led by strong network expansion across Compose Coffee and Highlands Coffee, supported by a healthy pipeline of new store openings. In South Korea, Compose Coffee has emerged as a standout performer in one of the world’s most competitive coffee markets. The brand’s gross store network has surpassed 3,000 locations, with net openings nearing the same milestone—adding 1,000 stores in under 18 months since crossing 2,000. Digital engagement has scaled in parallel, with the Compose Coffee app reaching 17.59 million cumulative users—approximately one-third of the Korean population—bolstered by a high-impact collaboration with BTS’ V. Under new CEO Hongsuk Kim, Compose Coffee delivered its most successful marketing and product launch to date, with the “Buyeo Chestnut” menu selling over 400,000 cups in its first week and generating 15 million digital views.
In Vietnam, Highlands Coffee reinforced its leadership as the country’s number one coffee brand by market share. With vertically integrated sourcing and roasting, a diversified menu, and nearly 1,000 stores, the brand serves over 100 million customers annually and employs more than 10,000 people. Highlands Coffee has doubled its footprint over the past three years, supported by strong same-store sales growth and operating leverage, positioning it among Southeast Asia’s largest and fastest-growing coffee platforms.
Chinese Cuisine: Efficient Growth and Rapid Turnarounds
The Chinese Cuisine segment continued to gain traction, led by Yonghe King and Tim Ho Wan. In December, Yonghe King opened 35 new franchised stores in China under its new, efficiency-optimized format, reinforcing its role in rebuilding scale and profitability in a stabilizing market. Tim Ho Wan, meanwhile, has emerged as a strategic global growth engine. In Hong Kong, all stores returned to profitability within six months of acquisition, while early performance in the United States has been encouraging. The opening of Tim Ho Wan Irvine—the brand’s first company-operated U.S. store under JFC management—within a year of acquisition marks a pivotal milestone and establishes a repeatable operating template for broader North American expansion.
Across both segments, these developments highlight the Jollibee Group’s asset-light growth strategy and strengthening international platform. Management cited improving economics, including faster payback periods of approximately two years, franchise-ready store formats enabling rapid and consistent rollout, and simplified operations aligned with value-driven consumer demand—reinforcing confidence in the Group’s long-term global growth trajectory.
