LRMC Appoints PHAR as Non-Fare Revenue Partner
LRT Line 1 operator Light Rail Manila Corporation (LRMC) recently designated international media company, PHAR, as its exclusive ancillary revenue partner for the next decade, from 2016 until 2026.
PHAR will commercialize all non-fare box revenue across the entire LRT Line 1 – all forms of advertising, major brand partnerships, Wi-Fi, fiber optics, retail led solutions, naming rights, data and applications, automated teller machines plus other category partnerships.
Source: Manila Bulletin
