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Empire East Achieves 15% Increase in Net Profit Worth PhP615M

Top property developer Empire East Land Holdings, Inc. marked its 25 years in the real estate industry in 2019 with a strong financial performance. The Company’s net profit reached PhP615 million last year, an increase of 15 percent from PhP535 million in 2018. Philippine residential real estate prices recorded a 10.4% year-on-year growth from 2018 to 2019, more significantly at a 29.1% growth rate for the 3rd quarter last year – indicating healthy and stable demand for residential developments. Empire East’s growth can be attributed to the Company’s newest 24-hectare project launch, seven tower completions, prestige property and leadership recognitions, and official establishment of its CSR program.

The Company also astoundingly delivered 2.4 Billion Pesos worth of reservation sales during the quarantine period this 2020, despite the temporary closure of its site and mall showrooms. As the Company strengthens its sustainability and resiliency programs, it expects to expand the Empire East brand reach and continue its upward trajectory in the coming years.

“While no company is an exemption to this health crisis as the virus continues to linger globally, it was during this time that Empire East discovered once again the strength of its foundation that brought us sailing steadfastly into a new era of doing real estate business,” said Empire East President Anthony Charlemagne Yu.

Under the values of innovation, flexibility, community, and family welfare, Yu has personally witnessed how its crisis-resilient residential developments have made it easier to spark the Filipino “bayanihan” spirit at a time of health crisis. Community frontliners, including security guards and maintenance personnel, have chosen to respond in courage with continued service despite the threat of operations shutdown. Because the properties serve several towers, more and more residents have decided to open their hearts to their neighbors despite the sanctioned lockdown through fundraising and donations. Communities benefited from their Transit-Oriented and Urban Resort designs in relying on a protected and help-accessible community at a time they need it the most.

“It is amazing to realize that we are now reaping the advantageous results of the innovations we implemented 25 years ago. Rest assured, that the city living solutions we will provide tomorrow, we are already anticipating and preparing for today,” shared Yu.

Empire East launched its 24-hectare residential project in 2019 along Felix Avenue in Pasig-Cainta — the Empire East Highland City. Dubbed as the ‘first elevated city’ in the Philippines, Empire East Highland City promises a sustainable community with more open spaces masterfully designed for the residents’ convenience, health, and space in mind.

The project will have four phases: the 8,000-square meter Highland Park will host retail areas, a 500-seater church, and vast gardens where residents and visitors can enjoy. Led by a grand ‘Spanish Steps’ from the park, one will find a 58,000-square meter Highland Mall, which
shall hold luxurious retail establishments to serve its customers’ needs. To rise in the quiet and exclusive area of the property is the Highland Residences with 37 high-rise residential towers. Finally, a 6,700-square meter five-star sports club called “The Chartered Club” shall host world-class amenities and sports facilities like swimming pools, multi-purpose court, game room, event halls, café and lounge. “Empire East Highland City is designed with the future demands on health, safety, and convenience in mind,” said Yu.



In 2019, seven towers with a total of 2,180 units were completed, namely, The Rochester’s Palmridge Tower and Hillcrest Tower in Pasig City, with 238 units and 182 units, respectively. Pioneer Woodlands’ Tower 4 with 582 units, Pasig City’s Kasara Urban Resort Residences’ Tower 2, carrying 537 units, Little Baguio Terraces’ Tower 2 with 389 units, and the Cambridge Village’s Clusters 31 and 33 with 126 units each.

This year, the Company will continue to launch units for more towers in Empire East Highland City. It has secured properties with an aggregate area of 427 hectares for its land bank approximately worth PhP 5.1 billion.

Going forward, the Company is set to strengthen its social and sustainability programs along with its Empire East Highland City project progression.

Despite the effects of the current year’s pandemic, Empire East remains confident in the Company’s purpose that shall allow for an even more lucrative growth and innovation carried by its plans that are more sensitive and caring to the market’s needs.

In 2019, Empire East launched thirty-seven (37) corporate social responsibility (CSR) activities, exceeding its original target of twenty-five (25) for its 25th anniversary, that made way for helping out a total of 4,000 people building 41 houses for displaced families, planting 700 trees, assisting five schools, and supporting 17 organizations and foundations. The Company officially instituted its CSR arm “Empire East Cares” by the end of the year.

The Company also celebrated its homeowners’ wins by gaining property awards ‘Best Mid End Condo’ for San Lorenzo Place in Makati City, ‘Best Affordable Condo,’ and ‘Best Universally Designed’ Condo Cambridge Village in Pasig Cainta. Empire East still carries its recognition as the ‘Best in CSR’ win through the same Philippines Property Awards in 2018.

Empire East President and CEO, Atty. Anthony Charlemagne Yu, was also recognized for his superb leadership as he was named ‘Outstanding Leader in Asia’ through the ACES awards in 2019 held in Thailand.

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