AllHome Boosts 1H 2020 Sales Through Vista Land Synergy

AllHome Corp. (PSE: HOME), the country’s pioneering one-stop full line home center, continues to capitalize on its synergistic relationship with Vista Land & Lifescapes Inc. (PSE: VLL), the country’s largest homebuilder. AllHome is part of The Villar Group’s comprehensive retail ecosystem that anticipates and sustains the needs of the nearby communities.

Vista Land, the nation’s leading homebuilder, is present in almost 150 cities and municipalities across the country, having built nearly 500,000 homes nationwide. Through its consumer base, Vista Land provides its affiliates with access to a wide and captured market of homeowners and homebuilders. Vista Land’s locations also attract other developers to locate nearby, contributing to the growth of AllHome’s captive market.

The same synergistic relationship with Vista Land that allows AllHome to tap a strong network of homeowners and homebuilders also gives it access to a vast 3000-hectare landbank of prime locations for future store expansion.

With all branches situated close to residential developments, AllHome becomes a natural and preferred option for homeowners because of ease of access, especially during the current pandemic. Not only does AllHome enjoy proximity to residential communities, it also features independent entry points, minimizing unnecessary contact with other shoppers. AllHome’s continued growth is also bolstered by its growing network of selling channels, such as its e-commerce website, Viber communities, and personal shopper services.




“Our retail businesses are hinged on our knowledge and deep understanding of the growing families we have living in our communities. This gives us a unique perspective when deciding what to offer and how to sell to our customers,” says Vista Land and AllValue Chairman, Manuel B. Villar Jr.

In addition to AllHome’s diversified channels, AllHome maximizes its synergy with Vista Land through specialized packages exclusive to Vista Land homeowners. These packages include furniture, appliances, homewares and linens that take into consideration the style, measurements, and floor areas of the many different Vista Land housing developments. These packages also extend the expertise of AllHome’s in-house professional styling team.

For the first half of this year, AllHome declared total sales worth P4.85 billion, including sales from its retail selling platforms and sales generated through its corporate accounts. AllHome is projected to maintain this growth as it continues to introduce innovative ways for homeowners to shop and as more household needs arise due to the extended community quarantine.

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