AlDub Now a Mobile Game

Makati—(PHStocks)—Christmas comes early for AlDub Nation this year. The Alden Richards and Yaya Dub love team popularly known as “AlDub” now has an official mobile game!

“Fans fantasize about Alden and Yaya Dub. Now you can be Alden… through the mobile game,” says Jenny Ferre, SVP of TAPE Inc., the producers of Eat Bulaga. The game is tightly integrated into Eat Bulaga’s top—rating kalyeserye. “The game is part of the story,” she adds.

TAPE is partnering with Xurpas Inc. (PSE: X), one of the largest listed consumer technology companies in Southeast Asia, to create the game.

“We’re absolutely excited to work with a property as massive as AlDub,” says Nix Nolledo, Chairman and Chief Executive Officer of Xurpas.

With every new episode, global phenomenon AlDub sets new records on Twitter. On October 24, it set the world record of garnering 41 million tweets in a single day. That’s more tweets than the FIFA World Cup, the Papal visit or any Pacquiao fight ever.

AlDub now looks to set a new record in the mobile games space with the launch of “AldubYou: Ang Hamon ni Lola Nidora.”

Mobile games have driven the growth of Xurpas this year. In its Q3 disclosure, Xurpas already reported revenues surpassing the half a billion—peso mark year-to-date. Mobile games represent the largest revenue contributor to the company’s business.

“AldubYou is just the start of the rich portfolio of digital content we will be building for AlDub,” says Nix.

“AldubYou: Ang Hamon ni Lola Nidora” is coming soon on Google Play.