Makati—(PHStocks)—Sun Life Asset Management Co. Inc. (SLAMCI), a subsidiary of Sun Life Financial Inc. (PSE: SLF), is launching a new investor education campaign in an effort to widen the Filipinos’ knowledge about investing in mutual funds.
Dubbed “Make It Mutual,” the campaign will have SLAMCI ambassador Matteo Guidicelli starring in a series of vlogs (video blogs) that aim to teach viewers the basics of investing and demonstrate how it can help them achieve their #lifegoals.
Comprised of four modules, the videos will tackle topics relevant to personal finance, such as growing one’s money, beating inflation and investing regularly. To make it easy for the viewer to relate these to real life, the modules shall be demonstrated in themes familiar to them, like travel, fashion, and fitness, among others.
All videos will be shared via social media to make it readily accessible.
“We all have life goals that we’d like to accomplish, such as buying a house or a car, traveling to a dream destination, or planning a wedding. These are goals that require a significant amount of money, and sometimes, Filipinos become discouraged knowing how much they need to raise to be able to fund their dreams,” SLAMCI President Valerie Pama said. “We’d like to show them that by saving and investing in mutual funds, all these life goals can become a reality.”
The latest in SLAMCI’s efforts to boost financial literacy among Filipinos, “Make It Mutual” aims to encourage Filipinos to invest in mutual funds so they can achieve their life goals. The company was also behind the “Slam the Scam” campaign which likewise starred Matteo, who shared tips on what to consider when choosing an investing company in order to avoid dubious organizations.
“I’m thankful for the opportunity to lead another financial literacy campaign for SLAMCI. It’s definitely relevant and timely,” Matteo said. “I myself have life goals I’d like to pursue, and even though I’m not an investment expert, I’m happy to share that ever since I ‘made it mutual’ with SLAMCI, I’ve been well on my way to achieving all those goals. It would be great if more Filipinos can experience the same.”
The “Make It Mutual” campaign is just the first of Sun Life’s series of financial literacy initiatives this year. According to Sun Life Chief Marketing Officer Mylene Lopa, more will be launched in the coming days as Sun Life rolls out its Financial Independence Month campaign in June. “We remain committed to this cause. Sun Life is always eager to promote it in ways that are creative, relatable, easily understandable,” she said. “We will never tire of advocating financial literacy to Filipinos.”